Berlos smcr model of communication linkedin slideshare. Jul 19, 2017 pada tahun 1960, seorang peneliti komunikasi yang bernama david kenneth berlo mengenalkan sebuah istilah smcr untuk menggambarkan salah satu jenis model komunikasi linear yang terdiri dari berbagai komponen yang meliputi sumber atau pengirim pesan sourcesender, pesan message, saluran channel, dan penerima pesan receiver. Berlo, terdapat unsurunsur utama komunikasi yang dikenal dengan scmr, yaitu source sumber, channel saluran, message pesan, dan receiver penerima. Di samping itu, terdapat juga tiga unsur lain, yaitu feedback tanggapan balik, efek, dan lingkungan. He functioned in the role of educator, author, and communication department chair at msu for 14 years, from the departments inception in 1957 through 1971.
David kenneth berlo 1929 february 23, 1996 was an american communications theorist. Berlo s smcr model of communication describes the different components that form the basic process of communication. David kenneth berlo 19291996 was the eleventh president of illinois state university. This model is not specific to any particular communication. Because this communication tool also emphasises the coding and decoding of the message, it can be used for more efficient communication. Louis, missouri, berlo was interested in communication and. The simplest and most influential messagecentered model of our time came from david berlo simplified from david k.
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